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Business Effective Communication
The research project, Business Effective Communication, has come to an end with a summary research paper, The professional communicator´s role in leadership. Business Effective Communication was a five-year research project with the purpose to develop knowledge about how information and communication can be used in the leadership of organisations in order to achieve a higher degree of external effectiveness.
The project was a co-operation between the Swedish Public Relations Association (Sveriges Informationsförening) and the Stockholm School of Economics (Handelshögskolan i Stockholm).
 The project was initiated in autumn 2003 and the position as research leader was held by Sven Hamrefors, professor at the Department of Innovation, Design and Product Development, Mälardalen University. Papers will be published regulary.
It was financed by contributions from a consortium of swedish organisations; Alecta, Ericsson, Folksam, Gullers Grupp, Hyresgästföreningen, JKL, KK-stifelsen, NCC, Nordea, Observer, Posten, SCA, Scania, SEB, Skanska, Vasakronan, Vattenfall and Volvo.
Want to know more?
For additional and more detailed information about the research project, please contact Sven Hamrefors.
Phone: + 46 70 3223161
E-mail: sven.hamrefors@mdh.se.
You can also contact SPRA´s CEO Sylvia Nylin.
Phone: +46 732 74 21 83
E-mail: sylvia.nylin@informationsforeningen.se
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