Welcome to SPRA
the Swedish Public Relations Association The Swedish Public Relations Association (SPRA) is the leading organisation for professional communicators in Sweden, and the second largest in Europe, after UK. |  |
| SPRA is an organisation for professional communicators who operate in companies, the public sector or other organisations, or as consultants. | We have defined the professional communicator's job description and expertise. | CEP is an executive development program aimed at preparing information and communication executives to participation in the management of the organisation. |
| How can professional communication be used in the leadership of organisations to achieve external effectiveness? | Use our ethical rules and professional standards as a guiding principle. | CMP is a career development and mentoring program for our members. The aims include increasing awareness of members’ professional roles. |
| Our members have access to our international network: Global Alliance, Euprera and CERP. | The role of the Professional Communicator in the year 2025 - a future scenario report. |